Digital Media Planner and Buyer

Minneapolis, Minnesota, United States Full-time

Title:                              Digital Media Planner & Buyer

Department:                 Media

Accountable to:           Senior Digital Media Strategist

 

Who You Are

  • You’re curious about all forms of media – owned, earned and paid
  • You love thinking about how consumers interact with brands in the digital space and get excited about creative media solutions
  • You’re relentlessly inquisitive about content and technology and how brands can leverage them to drive brand engagement
  • You are passionate about creating digital experiences for brands, not just buying efficient impressions
  • You are equally left-brained and right-brained; you can take data and extrapolate meaningful insights and develop smart, creative strategies
  • You play well with others, are adaptable to change and work well under pressure
  • You have a positive attitude and are self-motivated
  • If you don’t know something, you’re eager to dig in and learn

What You’ll Do

  • Participate in pre-planning account and client direction meetings to gather input
  • Collaborate with Media Planning teams to develop digital media plans
  • Collaborate with Digital Engagement Strategist, Creative teams and Director of Creative Technology to bring new digital engagement ideas to life
  • Use media tools/resources to define target audiences and determine the right digital media mix and consideration set
  • Develop digital media recommendation presentation slides
  • Negotiate rates and added value
  • Work with Account Service, Project Management and Production on creative/trafficking needs
  • Monitor campaigns to ensure accurate execution and pacing
  • Manage optimizations, extrapolate insights and develop regular reporting for clients
  • Develop and maintain effective relationships with outside vendors and media partners
  • Work with Media Operations to resolve billing discrepancies
  • Stay on top of, and share knowledge with colleagues on, digital trends and emerging opportunities
  • Develop digital media POVs as needed
  • Perform other duties as assigned from time to time to meet the changing needs of the department and the agency

 

What You’ve Done

  • Bachelor's degree or equivalent experience
  • 2-3 years of experience in digital media
  • Knowledge of programmatic digital and how digital exchanges work
  • Strong MS Office skills (bonus if you LOVE Excel!)
  • Experience with DCM, Double Verify, Nielsen DCR, Nielsen @plan and Nielsen Media Impact preferred
  • Understanding of Google Analytics as it relates to site tags and campaign tracking
  • Extra credit for experience with Alight and Tableau

 

Why You Want This Job

  • We are believers in the power of curious. We are hardwired to question the way it’s always been done. Because not pushing forward leaves brands behind. If this resonates with your inner curiosity, please join us.

 

In order to be eligible to apply for this position, you must meet the minimum hiring specifications for the position, and be capable of performing the essential functions of the job, with or without reasonable accommodation. EEO Employer

 

Apply for this opening at http://mwadv.recruiterbox.com/jobs/fk01m8k?apply=true